Data driven strategy with seamless execution
In the dynamic world of eCommerce, data is king. At the heart of our approach is a strong commitment to data-driven strategies. We turn numbers into narratives, gaps into growth opportunities, and insights into actionable plans.
Deep eCommerce Data Audit
It all starts with a deep data audit of your digital footprint by interrogating over 100 metrics, data trends, industry benchmarks and anomalous data across days, weeks, months and years.
Digital Insights & Recommendations
We uncover the story behind every metric, trend and anomalous data point to provide you insights and recommendations based on the gaps and growth opportunities across our 8 eCommerce growth pillars.
Implementation Plan & Budget
We provide a detailed custom action plan with a break downs of activities, resourcing and costs. We then take the plan, bring in the cavalry to fast track the implementation for you.
Strategy Implementation
Let’s face it - your busy! We can assist in implementing the recommendations on time and on budget. We will work with your internal marketing resources, existing suppliers and plug and play any gaps in the expertise needed to grow and scale your business.
Ongoing Advisory & Management
Connected Commerce as your integrated partner takes total responsibility for growing your brand online, including monthly performance reviews where we also provide recommendations to inform your ongoing growth strategy.
Focusing on long term sustainable growth
The framework is made up of three phases. Each ‘phase’ consists of the eight eCommerce growth ‘pillars’.
The first phase is the foundations. Laying the foundations sets your business up for effective future growth. In phase 2 we apply more aggressive growth tactics. In phase 3, the scale phase, we continue leveraging the eCommerce growth pillars as well as introduce a number of new growth channels.
The essential pillars of eCommerce growth
Branding for Growth
Aims for brand consistency across all digital touchpoints. We have 7 key brand fundamentals that we audit to fast-track digital brand cohesion.
DATA, ANALYTICS & INSIGHTS
All businesses have a significant data footprint to mine and leverage for growth. We turn passive data into active insights continuously to unlock growth.
CONVERSION RATE OPTIMISATION
We use data, testing and best practice tactics to improve your online customer journey and increase your conversion rate.
SEARCH ENGINE OPTIMISATION
We break down SEO into 3 components - onsite technical SEO, relevancy and authority. We align our SEO strategy with Google’s priorities.
EMAIL MARKETING AUTOMATION
Our email marketing automation strategy nurtures prospects through the discovery journey of your brand. Once a prospect becomes a customer we have a number of nurturing automations for them too.
Social Organic Content
We build socials into a digital content marketing strategy that is integrated across all your digital assets. Data and SEO research inform the strategy with a practical action plan.
Search Engine Marketing
Bottom of funnel advertising drives key insights for future upper funnel campaigns. We don’t advise spending ad budgets until we find your ROAS sweet spot.
Social Paid Media
We advise on leveraging SEM insights before fully investing in social advertising as the ROAS is usually lower for social conversions.
Making the algorithms work for your business
Our expertise is geared towards ensuring the algorithms work in favour of your business growth. Dive in and discover how we transform passive data footprints into active growth trajectories.
Search and social platforms need data to perform. Unlike traditional campaign marketing (bursts), digital requires an always-on approach so that the algorithms can continually learn and optimise to deliver towards the set objectives.
